...it takes a lot of time
Choosing the right words to describe or explain a business is tough. Which is why people tend to avoid doing it.
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But that's OK. I love writing, and I've been doing it professionally for over 20 years. If you have something that needs ideas and words, you can let me take the strain.
it's not just about words
Good writing starts with listening. Then spotting the interest. Because once you find your services and products compelling, you can bet your clients will too.
My background is journalism, where writing is about identifying the key story and telling it well. Finding fresh angles. Making subjects pop off the page. Even when they’re complex, dense or dull.
what will you
get from me?
You'll get someone who's upbeat, a stickler for accuracy and who really wants to get under the skin of your projects.
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flexible: copywriting for multiple formats and industries, including the medical, HR and construction sectors
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focused: a professional writing style that's clear, warm and readable - but ultimately built for your target audience
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secure: fully insured with Jensten Insurance Brokers and a member of ProCopywriters and the NUJ
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friendly: because nobody wants to work with someone they can't get on with
10-second cv
15 years as a freelance writer
writing for audiences of over 3 million
international reporting from 23 countries
1st class honours in english lit.
highly commended in PPA journalism awards
ghostwriting for well-known
personalities
why 'forest'?
Good question. It's because I live and work in the New Forest National Park. It's nice down here. It's great for focus and perspective. But it's also a short hop from central London.
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Because, you know, it's nice to get out sometimes.
