A well-written case study is a powerful business tool. Why? Because it creates a human connection with your services.

 

It does this partly by taking the reader on a journey. One of your past customers had a particular problem or challenge. You listened, applied your expertise and helped them overcome it; they were delighted, and will happily tell others about it. Whoever your customer is – a medical patient, a businessman, a contractor – that’s a powerful narrative!

 

Case studies are effective for several other reasons. They provide hard evidence and data for what you do well. They give potential clients a trusted pathway to a solution you can provide. They demonstrate the authority and expertise of your brand. They also, usually, revolve around people – real people, not actors or models in an ad campaign.

 

Whatever your service, I’ll help you identify that key story and use it to create a case study (that people will actually want to read!). It could be a quick mini study or a longer article for web or print. Have a look at the options below, or drop me a line and we can talk through what would work best.