brochures + leaflets
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HOW DOES IT WORK?





Brief
Email me some ideas for your blogs. They don’t have to be highly refined, with all the bells and whistles. It can just be a rough list of topics and titles. A total ideas-dump. I’ll look over the list and turn them into blog angles for your readers.
PHONE CALL
Once you have my list of titles, you can review it and arrange a call-back. I’ll ask you lots of questions about the topic. You’re the expert. My job is to draw out the detail and turn it into language that will connect with your readers. We can cover off several articles during this conversation.
WRITE-UP
I’ll write the articles, with a headline and keywords that sell the blog content and draws your audience into the things you really want them to know. There are no strict rules on length, but there’s a balance between informing and exhausting your audience. I usually recommend 500 to 700 words.
REVIEW
Once they’re ready, I’ll send them over. You can read through and make edits and tweaks if you feel necessary, or ask me to redraft them. We can do this by email. Or I can send you a link to edit on Google Docs.
PUBLISH!
When you’re happy with the pieces, they’re ready to go. You can upload them to your website yourself, or we can do that for you as part of a regular maintenance package.