messaging
Regular or as-they-come articles to get your customers talking
If a website is a shop window for your business, a blog is like the friendly face on the threshold. A well-written blog helps you connect with your audience. It provides reassurance – that you know what your customers need and that you want to be useful to them.
Blogging doesn’t just build trust. A pipeline of original, authoritative content helps your site to rank better on search engines. That drives traffic, which leads to more customer connections.
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I write blogs through a mix of research and interviews with you (see below). There aren’t many subjects I can’t tackle. Over the years, I’ve covered everything from medicine to HR and eye surgery.
packages
HOW DOES IT WORK?
Brief
Email me some ideas for your blogs. They don’t have to be highly refined, with all the bells and whistles. It can just be a rough list of topics and titles. A total ideas-dump. I’ll review the list and help you turn them into great angles.
PHONE CALL
Once you have my list of titles, you can review it and arrange a call-back. I’ll ask you lots of questions. You’re the expert. My job is to draw out the detail and turn it into language that will connect with your readers. We can cover off several articles during this conversation.
WRITE-UP
I’ll write the articles, with headlines and keywords that draw your audience into the things you really want them to know. There are no strict rules on length, but there’s a balance between informing and exhausting your audience. I usually recommend 500 to 700 words.
REVIEW
Once they’re ready, I’ll send them over. You can read through and make edits and tweaks if you feel necessary, or ask me to redraft them. We can do this by email. Or I can send you a link to edit on Google Docs.
PUBLISH!
When you’re happy with the pieces, they’re ready to go. You can upload them to your website yourself, or we can do that for you as part of a regular maintenance package.
SERVICES
articles
X
case studies
X
blogs
X
marketing
X
SINGLE
Ad hoc blogs as you need them. With:
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phone interview
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research time
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a round of edits
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£150
ONGOING
A regular pipeline of blogs. Includes:
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a kick-off meeting + content plan
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monthly phone catch-ups
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research time
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a round of edits
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from £275 per month